Why Is Video Content a Good Idea for Your Small Business or Organisation?

Video shows potential clients and customers very clearly what you can do for them. It helps someone see what you’re about and builds trust in you. High quality videos capture the customer’s attention and convey in a short space of time far more than static words and pictures can. They appeal to multiple senses simultaneously, engaging with them on a deeper level. People get to see what you’re like as well as hear your message.

In this fast paced modern world, video enables people to be quickly entertained and informed and is particularly appealing to visual learners. Currently, an average person is predicted to spend around 100 minutes per day watching online videos. This trend will only grow each year.

In a recent Opinionmonster poll 72% of customers said they would rather learn about a product or service by way of video. 84% people say they’ve been convinced to buy a product or service by watching a brand’s video, we are sure you have found this yourself.

Video Content Boosts Your SEO

Not only do website visitors love video content, it also helps to boost your Google ranking too. Visitors watching videos on your site will stay for longer. Google classes this as engagement with your page, which it is. It shows that when people visit your website, they get what they are ?looking for. Google, and other search engines love this.

High quality video content

Well produced video can engage with people in a way that no other medium can, by giving your business a truly human face. While a great professionally produced video can win your customers hearts and minds, conversely a poor one can do the exact opposite.

As experienced website video creators, our team will work with you to put together something to truly wow people. We take the time to understand what you want to achieve, allowing us to create a video or videos that are completely customised to your needs and will resonate with your target audience in just the way you want it to.

Contact us now to find out how we can help you.

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